Sitelinks

The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.

At the moment, sitelinks are completely automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition. Read a blog post about the importance of link structure.

If you think that the sitelinks displayed for your site are inappropriate or incorrect, you can block them so that they no longer appear.

To block a sitelink, first ensure that you have verified ownership of the site. Then:

  1. On the Webmaster Tools Home page, click the site you want.
  2. Under Site configuration, click Sitelinks. If we have sitelinks information for your site, we'll display a list of sitelinks.
  3. Click Block next to the sitelink you want to remove. Please let us know why you want to block the sitelink - it will help us improve the way we generate and display sitelinks.

Once you've blocked or unblocked a sitelink, it can take some time for your changes to be visible.

Note that we only display sitelinks when a site has a minimum of three sitelinks available. If you have two or fewer unblocked sitelinks, no sitelinks at all will appear in Google search results for your site.

Once you've blocked a sitelink, it won't appear in the Google search results for 90 days. This period will be extended every time you visit the Sitelinks page on Webmaster Tools.

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